ResearchCorp. has developed a strict research methodology, based on discovery during the past 20 years of work with technology clients of all sizes. Our core focus is leading companies through a project based approach inclussive of establishing goals, development, execution, analysis, and "finding" summation reporting of online focus groups, telephone surveys and in-depth one-on-one interviews for clients around the world.
Our research projects have helped clients:
- Position themselves as a category thought leader
- Develop products and features that customers value
- Determine pricing structures based on customer type, channel, and perceived value
- Develop and substantiate appropriate marketing vehicles to reach their audience
- Increase customer satisfaction and support
- Increase the number of qualified sales leads
- Shorten the sales cycle
- Support sales teams with referencible data points.
- Understand the "ideal" strategic partners
- Grow market share and customer mind share
ResearchCorp. uses a tested process, ensuring we interview the people who can give us the data our clients need. Our team levearages a combination of in person, phone and online focus group research conducted world-wide, enabling us to interpret the data, and present top-level summary and detailed reports with recommendations - usually in a timeframe of 4 to 6 weeks.